Frequently Asked Questions

General

What is LeO?

LeO is a data-driven sales platform built for P&C and Benefits professionals. It helps you identify, qualify, and connect with high-potential commercial and benefits prospects using enriched data, GenAI-powered outreach tools, and now - your own email network.

Who is LeO for?

LeO is designed for insurance brokers, agents, financial advisors, wealth managers, and carrier sales teams looking to prospect smarter, expand into new markets, and streamline outreach through data and automation.

Does LeO support both P&C and Benefits prospecting?

Yes! LeO offers two tailored product tracks: one for Property & Casualty (P&C) and one for Employee Benefits & Retirement professionals. Each version is optimized with the data, filters, and insights most relevant to your area of focus, whether you’re selling Workers’ Comp, General Liability, group health plans, or retirement consulting.

Data & Intelligence

What kind of data does LeO provide?

LeO delivers a comprehensive dataset built for commercial insurance prospecting. We enrich company data frequently, contact data in real time, so you always have the most current, actionable insights. Here’s what’s included:

  • Firmographics

    Business name, industry, location, company size, employee count, revenue estimates, and ownership structure.

  • Key Contacts

    Decision-makers - such as Owners, CEOs, CFOs, HR heads, 5500 signatories - enriched in real time with emails, phone numbers, and titles.

  • Workers' Comp Data

    State-filed WC policy information including carrier, policy status, X-dates, Ex Mods, historical coverage, and more.

  • 5500 Benefits & Pension Data

    Employee benefit and retirement plan insights: type, participant count, assets, brokers, premium, fidelity bond, service providers, compenssation, and more.

  • DOT Data

    For transportation companies: driver count, vehicle types, safety history, inspections, compliance issues, and operating status.

  • 990 Nonprofit Data

    IRS 990 filings for nonprofits, including financials, leadership, and benefit disclosures.

  • OSHA Violations

    Workplace safety records including violation type, severity, inspection outcomes, and penalties.

  • X-Dates & Coverage History

    Upcoming renewal dates and historical policy info across multiple lines:

    • Workers’ Compensation
    • Commercial Auto (AI-enhanced)
    • General Liability (AI-enhanced)
    • Employee Benefits
    • Pension
    • Cargo
    • Trust
    • BIPD (Bodily Injury & Property Damage)

What kind of filtering does LeO offer?

LeO offers powerful, intuitive filters to help you create highly targeted prospect lists in seconds. A partial list of what you can filter by:

  • Firmographics: industry, location, size, employee count, revenue.
  • Key Contacts: Key Contacts, 5500 Signatories, and more.
  • Coverages: policy type, X-dates, carriers, brokerages, coverage status.
  • 5500 Plans: renewal dates, plan type, participants, carriers, brokerages, fidelity bond, service providers, and much more.
  • Worker’s Comp: x-dates, carriers, brokerages.
  • Compliance Indicators: OSHA violations, OSHA Inspections.
  • DOT: coverages, driver count, fleet size, vehicle type, safety history, carriers, and more.
  • Nonprofit Status: 990 types, 501(3)(c), financials ranges, staff size, and more.
  • Service Providers: current brokers, carriers, advisors, accountants, PEOs, and more.
  • Red Flags (Benefits/Pension): Such as - Large asset value drop, Fidelity bond too low, High broker/consulting fees, and more.

AI-Powered Features in LeO

How does LeO use AI across the platform?

LeO is built with AI at its core, helping you work faster, smarter, and more efficiently. Here’s how AI powers key features throughout the platform:

  • AI Recommendations – LeO learns from your usage patterns, such as filters, industries, and past engagement, to surface highly relevant leads tailored to your preferences. These recommendations appear both in-app and are also pushed to your inbox.
  • Renewal Date Predictions (GL & Commercial Auto) – Our proprietary AI analyzes firmographic and insurance data to predict the renewal month of General Liability and Commercial Auto coverages (that aren’t publicly available) with average of 90% accuracy, helping you time outreach perfectly.
  • AI-Enriched Data Matching – LeO uses AI in its backend pipeline to clean, normalize, and match millions of records across data sources, improving contact accuracy, firmographic consistency, and lead quality.
  • GenAI-Powered Emailing – LeO’s built-in GenAI tools generate personalized, data-driven outreach emails using insights like company size, coverage type, renewal data, and more, so you can connect faster with the right message.

CRM & Outreach Tools

Can I send outreach emails directly from LeO?

Yes! LeO features GenAI-powered email tools that craft personalized, data-backed messages using firmographics and insurance indicators. You can launch targeted campaigns directly from the platform.

Does LeO integrate with CRM platforms?

Yes. LeO integrates with Salesforce and AgencyZoom, so you can sync leads, track activity, and push insights into your CRM workflow seamlessly.

Can I export leads and data from LeO?

Absolutely. You can export up to 5,000 enriched prospects per list, including firmographics, insurance data, and up to 3 key contacts per company, in a ready-to-use CSV file.

My Network Feature (Beta – Invite Only)

What is “My Network”?

My Network lets you connect your email inbox so LeO can extract contact details from email signatures, not email content. It then matches those contacts with real-time insurance data to reveal hidden leads already in your network.

What email platforms are supported?

Currently, My Network supports Gmail. Microsoft Outlook integration is coming soon.

Getting Started

How do I get started with LeO?

Simply sign up and follow the guided onboarding flow. You'll connect your inbox, apply filters, and begin discovering qualified prospects in just minutes.

Is there a free trial?

Yes! LeO offers a free trial so you can explore all core features before subscribing. Trial extensions are available upon request.

Mobile App

Is there a mobile app?

Yes! The LeO Insights mobile app is available for both iOS and Android:

Subscription & Cancellation

Is there a contract?

LeO subscriptions are annual by default and may be billed monthly or annually. Monthly subscription terms are available only for the P&C COMMERCIAL, BENEFITS PRO, and AGENCY SCALE plans for subscriptions started from February 2026 onward. All subscriptions renew automatically unless canceled at least 30 days before the renewal date.

How do I cancel my subscription?

You can cancel by emailing support@meetleo.com or using the in-app cancellation option. Cancellations take effect at the end of the current annual term.

Do you offer refunds for mid-term cancellations?

No. LeO does not provide refunds for mid-term cancellations. Your subscription will remain active through the end of the current billing period.

Support

Where can I get help?

Our support team is here for you! Reach out anytime via in-app chat or email us at support@meetleo.com.